Getting Heard on Social

There is much to be discussed on the broad subject of Getting Noticed on Social Media.   Here is specific guidance on a few platforms that must be at the core of your content marketing efforts as a Commercial Real Estate professional. Listen to the podcast on this subject I recently did with my colleague Andreas Senie, CEO: CRE Collaborative. https://www.buzzsprout.com/644224/8349892

What is Content Marketing?: A type of marketing that involves creating and sharing online material (such as videos, blogs, and social media posts), which does not explicitly promote a brand, but is intended to stimulate interest in its products and/or services. Social media is an integral part of content marketing.

LinkedIn is one of the most effective social media platforms: It’s the largest B2B network globally, and it appeals to a specific demographic – people who want to do business.

LinkedIn is an excellent showcase: Through your CV and posts, you can prove your expertise, build a thought leadership profile, promote your personal and company brand, and quickly generate leads both with content and advertising.

Google’s My Business is how services get found: Today, having a google My Business page is equivalent to having a physical office. Do you really exist as a company, or are you out of your basement? Even if the latter is true, you can still attract clients to your “office” with a Google My Business page and the information you put on it.

Twitter, Instagram, and others: Businesses are built on relationships. Building relationships and brand awareness digitally is the equivalent of having ads in the local paper or on the radio and showing up at networking events to showcase your deals.

Here are eight must-do items to ensure you are getting noticed:

  1. Revise your personal profile: How long has it been since you revised your personal profile? People look at your profile and your featured posts first when they are investigating you or your firm. Optimize your bio carefully, describing what you do, your role in your company, your talents, interests, hobbies, sports, accomplishments, memberships, and academic background. Make sure your contact information is up to date and complete. Seek testimonials from colleagues. Regularly share updates.
  2. Keep your business page current and interesting: Make sure your business page is up to date with complete information on your company, post accomplishments events, and staff milestones. Have you used your business page to run targeted ad campaigns? Investments in LinkedIn advertising, if done correctly, will yield outstanding results for you.
  3. Post consistently: Post content once every two to three days consistently to keep up your visibility.
    1. Use a scheduling tool like CRECo.ai My Social to post regularly. CRECo.ai My Social provides timing suggestions and measures the impact of your posts against your competitors.
    2. CRECo.ai’s My Social Tool also posts for you, presenting your company, your properties, your projects/services, and automatically promoting you and your brand in an authentic way, that guarantees your brand/business stay top of mind for future customers.
  4. Post helpful content: Always ask yourself, “is what I’m posting useful?” Provide updates about your business, new properties, and recent deals. Also, post articles with actionable information that address the needs of your network. Post educational topics that build on your status as a thought leader. Remember to include landing page links, relevant keywords and hashtags, and strong calls to action. Always pay attention to comments and react to them quickly and positively.   
  5. Build Organic Presence: Tag colleagues, mention industry partners, leave comments on other posts, tag influencers, and use the correct hashtags.
  6. Use multi-media: A picture is worth a thousand words; a video is worth a million…. LinkedIn and social media are visual. Studies show that when your content is liked, or shared, a viral effect occurs. People like to like what others are liking. Use compelling images with links to articles. Also, use videos with audio, and subtitles for accessibility.
  7. Create your own private group: Build your presence. Start a Commercial Real Estate group concentrated on your territory and/or asset class(es).
  8. Join Groups for CRE: Many groups will build up your presence and authority. Follow them and share valuable content. These groups often discourage selling and overt self-promotion, so respect their rules. Groups will be a powerful part of your content marketing outreach. Ones to consider joining are:
    1. CCIM – Certified Commercial Investment Member
    2. SIOR – Society Industrial Office Realtors
    3. Building Owners and Managers Association International (BOMA) 
    4. Commercial Real Estate Executives 
    5. International Council of Shopping Centers – ICSC 
    6. National Real Estate Investor 
    7. Pete Asmus’ Commercial Real Estate Investment, Development, & Property Management 
    8. Pete Asmus’ Real Estate Networking Group (Investor Strategies) 
    9. Social Media Commercial Real Estate 
    10. Technology for Commercial Real Estate 

Do you need to achieve higher visibility in your market? We can help.
Contact Howard Oliver, What If What Next Consulting, 416-568-5254, holiver@whatifwhatnext.com.