Get more media coverage in 2017


Richard Branson wisely said: “A good PR story is infinitely more effective than a front page ad.” A 2014 Nielson study concluded that PR is 90% more effective than advertising. 80% of business decision-makers prefer learning about companies through articles instead of advertisements, and 48% of the millennial audience says word-of-mouth influences their buying decisions over other marketing forms.

PR is also measurable. The metrics we use in our PR campaigns include:

  1. Press clippings, media impressions and social media mentions
  2. Press releases and related content generated
  3. Media relationships built (media lists)
  4. Tuning of messaging
  5. Influencers connected to and engaged in making positive comment (Influencer Marketing)
  6. Inbound links (SEO)
  7. Content analysis –  Did the reporter mention your brand’s key messages? Is your company being portrayed in a positive light?
  8. Website traffic, conversions and quality lead generation

Get more media coverage in 2017.

Ask us how at or call 416.568.5254.