Getting Heard on Social

There is much to be discussed on the broad subject of Getting Noticed on Social Media.   Here is specific guidance on a few platforms that must be at the core of your content marketing efforts as a Commercial Real Estate professional. Listen to the podcast on this subject I recently did with my colleague Andreas Senie, CEO: CRE Collaborative. https://www.buzzsprout.com/644224/8349892 What is Content Marketing?: A type of marketing that involves creating and sharing online material (such as videos, blogs, and social media posts), which does not explicitly promote a brand, but is intended to stimulate interest in its products and/or services. Social media is an integral part of content marketing. LinkedIn is one of the most effective social media platforms: It’s the largest B2B network globally, and it appeals to a specific demographic – people who want to do business. LinkedIn is an excellent showcase: Through your CV and posts, you can prove your expertise, build a thought leadership profile, promote your personal and company brand, and quickly generate leads both with content and advertising. Google’s My Business is how services get found: Today, having a google My Business page is equivalent to having a physical office. Do you really exist as a company, or are you out of your basement? Even if the latter is true, you can still attract clients to your “office” with a Google My Business page and the information you put on it. Twitter, Instagram, and others: Businesses are built on relationships. Building relationships and brand awareness digitally is the equivalent of having ads in the local paper or on the radio and showing up at networking events...