Use LinkedIn actively during Covid times to network and grow your business

LinkedIn is not merely a passive tool to track colleagues and peers. Advanced users know how to leverage the platform to benefit their networks and their reputation and influence. It is a crucial differentiator for those seeking to grow their network exponentially for professional and personal reasons. So, rather than waiting for a second- or third-degree LinkedIn connection to make the first move and request to connect with you, take the initiative in making the request.  In these times, where people are looking for personal connection (and may also have a little more time on their hands), extending invitations to connect may be well-received. As well, consider creating a hub for yourself on LinkedIn by joining groups or forming new groups for like-minded lawyers that are similarly situated, whether by industry or geographic location. Also consider posting thought leadership pieces or reposting other articles and posts of interest. Adversity creates opportunities. Simply because you are physically isolating does not mean you must disengage from those around you, including in our legal community. #LinkedIn...

7 Core Digital Marketing Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart? 3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? 4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times? 5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 6. Signature Services. What are your core competencies and...