High Conversion Landing Pages

By Howard Oliver, Director, What If What Next What is a landing page? A landing page is a standalone web page created specifically for a marketing campaign. It is where a visitor “lands” after they click on a link in an email, ads, Google, Bing, and other search engine listings, social media, and elsewhere. Landing Pages address a single focus or goal, one well-thought-out call to action. A well-built landing page is the best option for increasing the conversion rates of marketing campaigns, lowering the cost of acquiring a lead or sale. 85% of B2B marketers say lead generation is their most important content marketing goal yet. A staggering 80% of marketers also say their lead generation efforts are only slightly effective. Designing a landing page that converts is a challenge. Landing page design is hard to do well. The biggest hurdle companies have in Landing Page design is creating a core compelling value proposition; the second is communicating it.  It would be best if you asked, “So What’ to get it right. Use the following best-practices checklist to build High Conversion Landing Pages. Purpose:Dedicated to one campaign, buyer persona, or channelStart with a Sparkling Value PropositionQuickly communicating the major benefit of your product/service Value Proposition:Fine-tuning your value proposition can be tricky.Why do customers choose you over the competition?Pay attention to the language customers use on review sites, testimonials, and when you interact with them  The Headline:Sells the sizzle, not the steakDescribes the benefit of its product, reinforce its value proposition by explaining how those benefits come aboutInstantly acknowledges the target audience and explains how the offering is significantly transformative – you will be a...

Getting Heard on Social

There is much to be discussed on the broad subject of Getting Noticed on Social Media.   Here is specific guidance on a few platforms that must be at the core of your content marketing efforts as a Commercial Real Estate professional. Listen to the podcast on this subject I recently did with my colleague Andreas Senie, CEO: CRE Collaborative. https://www.buzzsprout.com/644224/8349892 What is Content Marketing?: A type of marketing that involves creating and sharing online material (such as videos, blogs, and social media posts), which does not explicitly promote a brand, but is intended to stimulate interest in its products and/or services. Social media is an integral part of content marketing. LinkedIn is one of the most effective social media platforms: It’s the largest B2B network globally, and it appeals to a specific demographic – people who want to do business. LinkedIn is an excellent showcase: Through your CV and posts, you can prove your expertise, build a thought leadership profile, promote your personal and company brand, and quickly generate leads both with content and advertising. Google’s My Business is how services get found: Today, having a google My Business page is equivalent to having a physical office. Do you really exist as a company, or are you out of your basement? Even if the latter is true, you can still attract clients to your “office” with a Google My Business page and the information you put on it. Twitter, Instagram, and others: Businesses are built on relationships. Building relationships and brand awareness digitally is the equivalent of having ads in the local paper or on the radio and showing up at networking events...

Content Marketing Solved

What If What Next’s content marketing outsourcing services for Commercial Real Estate professionals and businesses, powered by CRE Collaborative’s CRECo.ai platform, will help maximize the impact of your marketing budget this year. Put your marketing budget to work by tracking all your social media channels, promotions, and ads. Double-down on what works, rather than just throw money at marketing — an advantage you don’t want to miss. The most crucial gain — maximizing your team’s and your own time in front of the right people at the right time to close more deals. Content Marketing Outsourcing Components Searchability through SEO and social media: Investing in SEO is a wise decision for any business to thrive. It increases the visibility of your content, projects, properties, products, services, and your brand in general. The power of video marketing: Video is the darling of content marketing, and it’s easier to consume, more relatable for viewers, and more visually stimulating than other forms of content. Video promotes organic reach and conversions; Google’s algorithm also favors video content over others, especially real estate. Adding Influencer marketing: Influencers direct their followers to your brand and address the uncertainties that affect them with new perspectives. Pump some marketing budget into influencer marketing alongside other initiatives for even more growth and adoption of your brand. Marketing Technologies: Text, video, and graphic content marketing require creative teams that know how to use multiple tools for creation, scheduling, digital outreach, etc. Community creation requires easy-to-use platforms, and marketing professionals need the expertise to implement these tools effectively. CRECO.ai, CRE Collaborative’s B2B/B2C platform, and the My Social Tool aggregate commercial...

Tips to Avoid When Building or Buying a Templated, slow, boring and hard to navigate Website

Websites with no character loads slowly are hard to navigate and have low visibility on search engines.  When clients ask us to advise on a website for an agency, real estate professional, or individual, we use the following top of mind checklist.  Build Consider a minimalist website for customer-centric clarity, beautiful design elements, a simple user interface (UI), and mobile compatibility (a mobile-friendly real estate website is a must for SEO. Minimalist websites help users think and act faster.White backgrounds allow essential elements like calls-to-actions and meaningful text to stand out for maximum impact; its brightness, contrasting colors, enhances accessibility.Black backgrounds convey a minimalist, content-focused UI imparting a serious feeling.Bold colors contrast nicely with both white and black backgrounds, although when used as background colors themselves, they can look almost as minimal as white or black while also conveying a bit more emotion and meaning.Sans-serif fonts look cleaner than serif fonts. Combining sans-serif typography with large font size and bold font weight builds impact and emotion.Gradients are an excellent solution for using bold colors without overwhelming the user, especially when paired with a sans-serif font.Focus on clarity/clickability first and visual appeal second. Interactive elements must be easy to follow. Display links to your social media and industry-specific portals such as www.creco.ai. Build Build your design with the Astra WordPress theme with Elementor for the best speed, most outstanding design and maintenance flexibility, and long-term value.Become familiar with and use the Yoast SEO Professional plugin to have H1, H2, H3, P tags for every page or post. Add title tags and meta description tags for posts and pages. Post meta data such as author name, modified date, first published date, etc. Use the plugin...