Building Zero Vacancy Campaigns for Multifamily Properties

Over the years, we have built up the following interview template to talk to multifamily property managers about their property’s marketing: their objectives, what they have been tasked with re property marketing, and specifically what content marketing they may or may not be doing. Then, we use this information to craft highly effective Zero Vacancy Campaigns. State of the property: Description of property its strengths and weaknesses Branding Position in the local market Planned renovations General resident profiles Key metrics monitored: NOI and other business metrics Current Vacancies Occupancy rate Average days-to-lease Renter churn rates Average renter lifetime values Lead-to-tour conversions New leads and their sources Website, Landing page, and social media traffic and conversion rates Content Marketing inventory: Print Assets General Brochure for Property -Vacancy Brochure Postcards Use of print assets: post-on-site and around in the community: Church, community and government spaces, supermarkets, local businesses, highway rest stops, bulletin boards Web Footprint descriptions and consistency of use: Corporate property page Property specific page content: Social Media Google Business Directory (page and map) Presence on local directories, Facebook Marketplace, Craigslist, Kijiji Resources currently to produce content consistently Videos, graphics, text, Invite social interactions Reporting requirements This is the first in a series of posts that will provide proven strategies, tools, and best practices we have used successfully with our clients in the multifamily...

Tips to Avoid When Building or Buying a Templated, slow, boring and hard to navigate Website

Websites with no character loads slowly are hard to navigate and have low visibility on search engines.  When clients ask us to advise on a website for an agency, real estate professional, or individual, we use the following top of mind checklist.  Build Consider a minimalist website for customer-centric clarity, beautiful design elements, a simple user interface (UI), and mobile compatibility (a mobile-friendly real estate website is a must for SEO. Minimalist websites help users think and act faster.White backgrounds allow essential elements like calls-to-actions and meaningful text to stand out for maximum impact; its brightness, contrasting colors, enhances accessibility.Black backgrounds convey a minimalist, content-focused UI imparting a serious feeling.Bold colors contrast nicely with both white and black backgrounds, although when used as background colors themselves, they can look almost as minimal as white or black while also conveying a bit more emotion and meaning.Sans-serif fonts look cleaner than serif fonts. Combining sans-serif typography with large font size and bold font weight builds impact and emotion.Gradients are an excellent solution for using bold colors without overwhelming the user, especially when paired with a sans-serif font.Focus on clarity/clickability first and visual appeal second. Interactive elements must be easy to follow. Display links to your social media and industry-specific portals such as www.creco.ai. Build Build your design with the Astra WordPress theme with Elementor for the best speed, most outstanding design and maintenance flexibility, and long-term value.Become familiar with and use the Yoast SEO Professional plugin to have H1, H2, H3, P tags for every page or post. Add title tags and meta description tags for posts and pages. Post meta data such as author name, modified date, first published date, etc. Use the plugin...