Content Marketing Solved

What If What Next’s content marketing outsourcing services for Commercial Real Estate professionals and businesses, powered by CRE Collaborative’s CRECo.ai platform, will help maximize the impact of your marketing budget this year. Put your marketing budget to work by tracking all your social media channels, promotions, and ads. Double-down on what works, rather than just throw money at marketing — an advantage you don’t want to miss. The most crucial gain — maximizing your team’s and your own time in front of the right people at the right time to close more deals. Content Marketing Outsourcing Components Searchability through SEO and social media: Investing in SEO is a wise decision for any business to thrive. It increases the visibility of your content, projects, properties, products, services, and your brand in general. The power of video marketing: Video is the darling of content marketing, and it’s easier to consume, more relatable for viewers, and more visually stimulating than other forms of content. Video promotes organic reach and conversions; Google’s algorithm also favors video content over others, especially real estate. Adding Influencer marketing: Influencers direct their followers to your brand and address the uncertainties that affect them with new perspectives. Pump some marketing budget into influencer marketing alongside other initiatives for even more growth and adoption of your brand. Marketing Technologies: Text, video, and graphic content marketing require creative teams that know how to use multiple tools for creation, scheduling, digital outreach, etc. Community creation requires easy-to-use platforms, and marketing professionals need the expertise to implement these tools effectively. CRECO.ai, CRE Collaborative’s B2B/B2C platform, and the My Social Tool aggregate commercial...

Content Marketing Deck

Consider this deck that provides useful information on content marketing, and networking strategies using LinkedIn. #contentmarketing #networking...

Tips to Avoid When Building or Buying a Templated, slow, boring and hard to navigate Website

Websites with no character loads slowly are hard to navigate and have low visibility on search engines.  When clients ask us to advise on a website for an agency, real estate professional, or individual, we use the following top of mind checklist.  Build Consider a minimalist website for customer-centric clarity, beautiful design elements, a simple user interface (UI), and mobile compatibility (a mobile-friendly real estate website is a must for SEO. Minimalist websites help users think and act faster.White backgrounds allow essential elements like calls-to-actions and meaningful text to stand out for maximum impact; its brightness, contrasting colors, enhances accessibility.Black backgrounds convey a minimalist, content-focused UI imparting a serious feeling.Bold colors contrast nicely with both white and black backgrounds, although when used as background colors themselves, they can look almost as minimal as white or black while also conveying a bit more emotion and meaning.Sans-serif fonts look cleaner than serif fonts. Combining sans-serif typography with large font size and bold font weight builds impact and emotion.Gradients are an excellent solution for using bold colors without overwhelming the user, especially when paired with a sans-serif font.Focus on clarity/clickability first and visual appeal second. Interactive elements must be easy to follow. Display links to your social media and industry-specific portals such as www.creco.ai. Build Build your design with the Astra WordPress theme with Elementor for the best speed, most outstanding design and maintenance flexibility, and long-term value.Become familiar with and use the Yoast SEO Professional plugin to have H1, H2, H3, P tags for every page or post. Add title tags and meta description tags for posts and pages. Post meta data such as author name, modified date, first published date, etc. Use the plugin...

Use LinkedIn actively during Covid times to network and grow your business

LinkedIn is not merely a passive tool to track colleagues and peers. Advanced users know how to leverage the platform to benefit their networks and their reputation and influence. It is a crucial differentiator for those seeking to grow their network exponentially for professional and personal reasons. So, rather than waiting for a second- or third-degree LinkedIn connection to make the first move and request to connect with you, take the initiative in making the request.  In these times, where people are looking for personal connection (and may also have a little more time on their hands), extending invitations to connect may be well-received. As well, consider creating a hub for yourself on LinkedIn by joining groups or forming new groups for like-minded lawyers that are similarly situated, whether by industry or geographic location. Also consider posting thought leadership pieces or reposting other articles and posts of interest. Adversity creates opportunities. Simply because you are physically isolating does not mean you must disengage from those around you, including in our legal community. #LinkedIn...

7 Core Digital Marketing Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart? 3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? 4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times? 5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 6. Signature Services. What are your core competencies and...

How To Pitch the Technology Press

Here are suggestions for pitching your technology story to the media: – Write a media release that captures your story from the eye of your customers and in parallel the media covering your industry. Provide information that solves a problem. Have a link back to your website providing more content to generate leads and inquiries. Post the release via a service to achieve broad distribution. – Create a media page on your website to contain all media releases, media coverage and a media kit that can be downloaded as a PDF. – Initially target 25-50 relevant reporters to develop an ongoing relationship with. You can’t boil the ocean. Connect to reporters and editors via Twitter and LinkedIn. – Choose a reporter and their editor that fits your story. C.C. all correspondences to the editor. Look at the editorial calendar of the media to see what stories are planned. Understand the writer’s interests, themes and most importantly how your idea would help them extend their reporting. – Think through your pitch with the reporter’s eyes – how will this piece be of interest to the reporter’s readers? How will it meet the criteria of the publication? – Pitch the story via email first. Customize the letter as much as possible mentioning the reporter’s previous pieces. In the pitch letter provide links to the media release, videos and other content. – Send a follow-up email with additional information as appropriate. – Call a few days later referencing your email that you can re-forward. – When you call get to the point and respect the reporter’s time. Do NOT call back repeatedly. – Respond...

How to Use PR to Successfully Launch Your New Product or Service

By Howard Oliver, Founder and CEO, What If What Next – Tech PR   Microsoft co-founder Bill Gates said, “If I was down to my last dollar, I would spend it on PR.” Similarly, Richard Branson has noted: “A good PR story is infinitely more effective than a front page ad.” A recent Nielson study concluded PR is 90 percent more effective than advertising and some 80 percent of business decision-makers prefer learning about companies through articles instead of advertisements. As such, Learning is the New Marketing. PR works and its role – to establish and maintain relationships with your target audience via the media and other opinion leaders – is important. It’s especially important to the successful launch of a new product (or service), enabling you to build awareness in targeted markets, build your brand, generate quality leads and drive revenue. So where to begin on a PR campaign to successfully launch your new product (or service)? 1) Be ready: If your new product is not the best version of itself, no reporter will cover you, and you can experience backlash and negative press. Make sure you are completely ready before employing any PR strategies. 2) Create your story: Ask your team and trusted advisors: What is our identity, what are our values and company culture? What are the three things about our business that matter? What was our journey in establishing our company and this new product? How are we different from our competitors? What was the discovery process like to build this product? What are the three things that are different about our product and what are our proof points? What are...