7 Core Communication Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do…

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Building Zero Vacancy Campaigns for Multifamily Properties

Over the years, we have built up the following interview template to talk to multifamily property managers about their property’s marketing: their objectives, what they have been tasked with re property marketing, and specifically what content marketing they may or may not be doing. Then, we use this information to craft highly effective Zero Vacancy…

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Getting Heard on Social

There is much to be discussed on the broad subject of Getting Noticed on Social Media.   Here is specific guidance on a few platforms that must be at the core of your content marketing efforts as a Commercial Real Estate professional. Listen to the podcast on this subject I recently did with my colleague Andreas…

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