7 Core Communication Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do…

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Building Zero Vacancy Campaigns for Multifamily Properties

Over the years, we have built up the following interview template to talk to multifamily property managers about their property’s marketing: their objectives, what they have been tasked with re property marketing, and specifically what content marketing they may or may not be doing. Then, we use this information to craft highly effective Zero Vacancy…

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