Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns:
1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch?
2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart?
3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions?
4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times?
5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place?
6. Signature Services. What are your core competencies and offers?