Upcoming Presentation by Howard Oliver, Chief Content Officer

Measuring the Impact of Social Media By Howard Oliver, MBA, Founder and Chief Content Officer, What If What Next 16th Communications Performance Measurement, Toronto, February 24 & 25, 2015 MEASURING THE ABILITY OF MANAGEMENT TO COMMUNICATE EFFECTIVELY Communications capability is a key competency of managerial leaders. In fact, a recent study of chief executives ranked it right at the top of the list of what makes them effective in fulfilling their leadership roles and responsibilities. There is, in fact, a distinct way in which leaders need to communicate in order to achieve their leadership goals and objectives. What is it that managerial leaders need to say and do to communicate effectively? How do you know for sure that you, and other managers in your organization, are communicating in the way that others listen, understand and respond? Identify some of the leading research, principles and best practices on leadership communication. Explore a means of objectively measuring management’s ability to communicate effectively. Share data that pinpoints exactly where managers currently excel in their communications, and where they don’t. Reveal the return on investment (ROI) on an organization’s reputation and operations when management communication is highly effective Event...

7 Social Media Marketing Trends to Watch in 2015

https://www.whatifwhatnext.com/wp-content/uploads/2015/01/Howard.wma 2015 has officially arrived and it’s time to get our heads into “The What If and the What Next” of content marketing and social media. We’re eager to share, abbreviate and discuss some cutting edge ideas based on the latest Forbes Social Media Trends for 2015 predictions written by Jason DeMers.  The “Anti Facebook”   Image source: http://cdn0.dailydot.com/cache/23/d6/23d6f77bf2f54674ad07cfdc3399ddf8.jpg Ello , a new platform known as the “hipster, anti-Facebook” is creating a lot of buzz and promises to grow significantly in 2015. While still in a public bata setting, it creates  an ad free environment and promises never to exploit in terms of user information, data, content and connections.  We’re interested in exploring how marketers might engage customers through this platform which must be organic. We can’t wait to get invited!   Facebook Ads: Increased demand, Increased pricing. Image source: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/ Facebook, saturated with content, limits visible posts and calculates what subscribers see on their news feed through the above algorithm. This poses the emerging Filtered Feed Problem for businesses and marketers. The need for advertising and promotional posts will rise with costs in order to boost content reach.   Twitter Ads Will Reign Image Source: http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzMwL2U5L3R3aXR0ZXJhZGFwLjZkNGE1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/9b061605/f9f/twitter-ad-api.jpg Expect an increase in the popularity of Twitter ads, due to a new business model involving objective-based campaigns that enhance performance, offering small business owners concrete results, beyond simple brand building, clicks and retweets. Instagram: The face of image based social media marketing  Image Source: http://217.199.187.63/brightyellowcreative.co.uk/wp-content/uploads/2014/11/Instagram-stats-graphic.jpg Instagram has become a must! This platform will continue to  dominate with it’s 200 million monthly users, micro-video production technology and in-feed video advertising which will...

Hump Day Muse

Absolutely love the innovative solutions coming out of SpaceX. [youtube=https://www.youtube.com/watch?v=4Ca6x4QbpoM] SpaceX’s Falcon Heavy has yet to grace a launch pad, but that isn’t stopping the company from extolling the reusable rocket’s virtues. Elon Musk and crew have posted an animation (below) demonstrating how a typical mission with the heavy-duty reusable rocket should go. As you might imagine, everything goes smoothly in this conceptual clip — the machine blasts off from Kennedy Space Center, detaches its Falcon 9 boosters (which dutifully return to the ground) and puts its payload into orbit. Success! The real question is whether or not SpaceX can live up to its vision. The company has done a lot to advance private spaceflight, but some of its experiments with reusable rockets haven’t gone according to plan. Hopefully, the company has put as much thought into Falcon Heavy’s inaugural flight (due this year) as it has the marketing...