WebVoyaging™ multifaceted link building campaigns create a field of well-written inbound links that draw attention and then invite action from partners, customers and the media. Think of the leverage from 50 compelling monthly mini-releases. Imagine the market momentum they will create.

The outcomes achieved by WebVoyaging™ campaigns include media interest, Web site optimization, new contact lists, higher page rankings, enriched social networking conversations, new market interactions and increased revenues. Our WebVoyaging™ multifaceted link building campaign lets you tune into the customers’ voice and build interactions to make the right choices to build new business.

WebVoyaging™ is a brand and methodology created by Howard Oliver, the CEO and founder of What If Next™. The WebVoyaging™ campaign process tracks online communities (e.g., blogs, forums, social networking sites) that represent your target audience.

WebVoyaging™ campaigns deliver well thought out topics and opinions and posts them online to generate conversations. WebVoyaging™ campaigns are all about taking your organization on a voyage to build trade routes on the Web. We use WebVoyaging™ campaigns to apply an adventurous nautical capability to technology integration, marketing and enterprise creation. The WebVoyaging™ campaign process was inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped to establish trade routes, create huge wealth and advance mankind.

WebVoyaging™ campaigns include advocacy (seeding new ideas with commercial and social value); the use of Web-based tools, services and work processes; media relations (gaining earned coverage for you, the client, in traditional and online media); and narrative content marketing (creating and delivering strategic stories). Custom content may include press releases, articles, white papers, multimedia content, customer research, blog entries and Web content.

We have invested heavily and market tested the complex WebVoyaging™ campaign process that involves proprietary software tools, expert-level Web research and a unique proprietary work process. We have a team of highly skilled WebVoyaging™ campaign researchers who can implement these programs for you.

In fact, we have taken the concept of in-bound linking to a whole new level with WebVoyaging™ campaigns. We are active with an ever-growing number of technology companies and other businesses and organizations who ask us to do WebVoyaging™ campaigns on an ongoing basis. We are in a unique position to be a source of valuable business intelligence and serve as trusted counsel in Web2.0 and social networking strategy and delivery.

To receive a detailed WebVoyaging™ brand campaign plan specific to your company and its current market objectives, contact Howard Oliver at holiver@whatifwhatnext.com or 416-638-8582.

WebVoyaging™ is a trademark of Howard Oliver, used under license by What If What Next™

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