The What If What Next™ internet-savvy writer/blogger and technology team spearheads new media initiatives that drive inquiries, greater brand awareness and traffic to your corporate and satellite web sites.

Responsibilities:

• Help develop a new media communications strategy and governance policy to leverage the power of Web 2.0 trends and technologies to build conversations with key stakeholders
• Perform systems integration and contract management role with technology partners and suppliers
• Coordinate blog and podcast production and promotion
• Monitor blog coverage of your company and industry trends and competitor/partner communications
• Conduct outreach to bloggers, newsgroups, and other online organizations
• Act as editor to encourage and polish written contributions by your senior management and sales and marketing staff
• Write content for microsites, e-mail campaigns, RSS, blogs and magazines
• Coordinate new media initiatives within your integrated marketing plan ensuring effective brand awareness and marketing performance objectives are executed to support ongoing marketing and media campaigns
• Contribute thought leadership in Web2.0 PR with RSS technology news, business blogging strategies, corporate communications and podcasting applications, as well as blog design and navigation
• Provide focused change management that plugs your organization into the quantum organizational shifts that underlie Web 2.0

Our Team’s Qualifications:

• We’re strong, engaging writers with a flair for persuasive communication and a passion for blogging
• Unusual for a PR firm, we’re technology-savvy, with deep content knowledge and understanding of the seller’s and buyer’s perspective
• Our years of marketing and journalism experience
• Our outstanding publication skills: spelling, grammar, and punctuation, plus proofreading and copyediting capabilities
• We’re self-starters with experience in networking and technology industries
• Our strong background in marketing using the Web and particularly Web 2.0 techniques
• We’re enthusiastic technophiles who can work with multiple internal constituents including product management, marketing, product marketing, training, and executive management to gather, package and promote interesting and relevant content

Our Additional Capabilities:

• Our long experience with marketing, community building, and word of mouth
• Blog publication—we publish our own blog (http://prmeasure.blogware.com) and numerous others for our technology clients
• Our strength in information and communications technology (ICT) system integration, outsourcing and contract management, which enables us to manage complexity and ensure measurable results
• Our knowledge of how to develop new media press releases
• Our thought leadership in online trends including blogs, VoIP, RSS feeds, wikis, text links, landing pages, SEO, etc.
• Our understanding of Weblog publishing systems, Enterprise2.0, HTML, RSS, graphics programs and search engine technology

After some interaction, we can write a formal proposal with deliverables, budgets and timelines.