White Papers and Application Case Histories

• Draft a comprehensive White Paper, which tells the story of the technology and its surrounding issues.
• Employed virtually everywhere in the technology industry, White Papers can be used as marketing documents to a number of audiences.
• They are an essential website component and key publication that are continually revised as the technology broadens
• Develop a five-page ”case history” showing a typical implementation of a client solution
• Employ these documents in approaching the media in various sub-industry targets, showing client in action and describing how it is of benefit.
• Once these articles are published, they are then used as sales, IR and direct-mail pieces. We suggest creating four-six of these in the period.