Market Visibility Program

• Draft and distribute an initial series of news releases targeted to horizontal and vertical news media
• Employ for some releases best-in-class release placement service to cast widest net to target markets across world (e.g. http://www.webitpr.com)
• Build media list and seek media placement in target niches. Focus on national consumer and trade magazines, broadcast TV/cable programming, newspapers and news services, industry and technical publications, internet media, and national business media
• Gain presence on appropriate forums, user groups and portals
• Achieve coverage in “trophy media” including national and prominent media such as the Wall Street Journal or Globe and Mail