The founder of What If What Next, Howard Oliver for more than 20 years has
been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service industrial and high technology companies. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker.

He is a passionate advocate of citizen journalism in the "Business Blogsphere". In his current client project work, writings (http://prmeasure@blogware.com) and speaking he is charting new ground in this rapidly evolving field that is making news daily. He has created groundbreaking Weblogs that influence the media, open new client dialogue, uncover revenue opportunities, allow for knowledge sharing and build communities of interest. He is also an expert in PR measurement and effectiveness with a focus on micro-persuasion. Howard is an "in demand" speaker at a variety of PR, marketing and technology conferences every year.

Before establishing What If What Next, Howard worked in alliance management and development as a Director at The Warren Company, a leading American Alliance consultancy. At the Warren Company, Howard worked on assignments for such leading corporations as IBM, Oracle, Bausch & Lomb, and Accenture.

He holds an MBA from Wilfrid Laurier University, Waterloo, ON, and a Bachelor of Commerce degree from Montreal, Quebec's McGill University; he has taught Marketing and Entrepreneurial Studies Courses at Laurier and Toronto's Centennial College.

He has honed his nautical sense sailing the Great Lakes over the last 25 years (hence his firm's brand). He and his twin boys Alex and Jonathan and daughter Rachel most recently sailed from Toronto to the famed Thousand Islands for an extended summer cruise aboard his sloop - The Boat.