Deliver Value Early
- Coordinate production of creative, multi-media content assets that support your enterprises’s business need.
- Develop and maintain the overall Content Marketing Calendar.
- Develop editorial calendar for content assets published on blog with input from stakeholder teams and in coordination.
- Assist in the tracking of key metrics against content campaigns, assets, and strategy.
- Social distribution and activation of content.
- Collaborate with PR team on external and internal communication strategies that require content assets.
- Track content production budget.
Our Style And Methods
- Deliver with the service sensibility of a concierge.
- Canadian sensibility with truly international perspective.
- Keep eventual goal in site with high awareness to present opportunities and deliverables.
- Work to three month project cycles, monthly Sprints and weekly Scrum reviews.
- Deliver superb writing and great story telling always.
- Build and execute flexible and adaptive marketing communications and PR campaigns.
- Use Content Marketing, Social Media and PR to enter new international markets and create new disruptive product categories
- Masters of the obvious and practical.
- Coherent communication of better brand perceptions.
- Pragmatic innovation to move faster into new markets and sell more.
- Work to gain ownership of a word in the prospect’s mind.
- Customer collaboration through crowd sourcing, not through guesswork.
- Bias to action, velocity and simplicity (read reduced costs and higher returns).
Social Media: blogs, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Google+, Instagram, Pinterest etc.
Media Relations: media monitoring, media releases, local media contacts, global media outreach
Content Development: articles, white papers, newsletters, blog pieces, PowerPoint, website copy, books, sales enablement tools and collateral, media kits, brand positioning statements, speech writing, editing, curation, publication planning, brand and messaging guidelines
Agile Marketing: work process tuning, executive presentations, training and development, alliance development, sales and marketing alignment programs, market research, sales training, marketing team development, go-to-market planning, brand positioning workshops
Your Best First Step