Good Reasons to Use Periscope for Your Business.

Periscope is a “live video streaming platform”, which basically means you can transmit a live recording of yourself to your Persicope and Twitter followers. Imagine Skyping someone, but instead of video calling a single person, you’re instead linked up to the whole community. Not only that, whoever’s watching you can comment and ask questions. These show up on your screen whilst broadcasting making it easy to answer and interact. Periscope could be game-changer for how news is reported. From a protester capturing the action as it happens in Ukraine, to live streaming the moment Prince William and Kate step out with Princess Charlotte, anyone can instantly broadcast breaking news. You can use Periscope as a business tool: Talk to your customers and prospects in a personal way Show Live Product Demos Do Tutorials Showcase offerings Broadcast live events Stage live Q&As Hold webinars Crowd source Make announcements along with press releases Make exclusive offers Provide customer service Live focus groups Announce flash sales Live tours Follow your clients/customers (network) Share or make industry news Connect with influencers Take viewers behind the scenes Build your mailing list Provide content for other channels Connect with your Twitter followers in a new way The live element of Periscope makes the whole experience more visceral than pre-recorded video content. More captivating. More real. It breaks down the barriers between company and consumer. Periscope’s tagline encourages its users to “See the world through someone else’s eyes.” Why shouldn’t those eyes be yours? Contact us at info@whatifwhatnext.com or 416-568-5254 to bring Periscope to your...

Hump Day Muse

Absolutely love the innovative solutions coming out of SpaceX. [youtube=https://www.youtube.com/watch?v=4Ca6x4QbpoM] SpaceX’s Falcon Heavy has yet to grace a launch pad, but that isn’t stopping the company from extolling the reusable rocket’s virtues. Elon Musk and crew have posted an animation (below) demonstrating how a typical mission with the heavy-duty reusable rocket should go. As you might imagine, everything goes smoothly in this conceptual clip — the machine blasts off from Kennedy Space Center, detaches its Falcon 9 boosters (which dutifully return to the ground) and puts its payload into orbit. Success! The real question is whether or not SpaceX can live up to its vision. The company has done a lot to advance private spaceflight, but some of its experiments with reusable rockets haven’t gone according to plan. Hopefully, the company has put as much thought into Falcon Heavy’s inaugural flight (due this year) as it has the marketing...

Media Release: Inaugural Issue of RE:flex Launch Event

Inaugural Issue of RE:flex Launch Event Groundbreaking large-format publication to be launched featuring the work of award-winning designer, artist and illustrator Louis Fishauf. Toronto, ON, October 27 – Colour Innovations is a state-of-the-art, environmentally responsible, fully secure printing company. The company is launching its new magazine RE:flex, at an event to be held Thursday, October 30 at The Spoke Club, 600 King St. West, Toronto. RE:flex is a groundbreaking large-format publication utilizing Colour Innovations’ CIX MetalFX print technology. Conceptually, RE:flex denotes reflections generated by metal and design flexibility. It will be an annual publication, each issue featuring the work of a pre-eminent artist, designer or photographer. This premier issue, a portfolio of the  bold and whimsical digital collages of renowned designer, artist and illustrator Louis Fishauf, is a beautifully produced large-format 24-page publication printed on Sappi HannoArt gloss cover and text, courtesy of Ariva, with Metalstar® Pantone® premium silver ink, courtesy of Eckart Effect Pigments. Mr. Fishauf has won more than 60 Gold and Silver ADCC (Advertising & Design Club of Canada) Awards, Gold and Silver National Magazine Awards, and the ADCC Les Usherwood Award. He was co-founder and Creative Director of Reactor Art & Design; served as Editorial Art Director for Chatelaine, City Woman, The City, Saturday Night and Toronto Life magazines; was the Senior Design Consultant for Sympatico Internet Service; and is an Apple Computer® Applemaster. He currently serves as a Sessional Instructor at OCAD University. Mr. Fishauf has been creating digital collages using Adobe Illustrator and Photoshop and as an early adopter and enthusiastic proponent of digital imaging, his work is an ideal medium for the application...

Agile Marketing Drives Brands and Revenue

Agile Marketing Drives Brands and Revenue By Howard Oliver, MBA The pressures facing CMOs and creative agencies supporting them are common regardless of the organization’s size: –  Prove how marketing influences pipeline –  Do more with less –  Resonate with customers and help sales win deals –  Keep on top of new tactics and technology –  Leverage information across clients and categories In some marketing groups, planning paralysis impedes developing spectacular new breakthrough brands. Strategy and messaging cycles fall short, relationships fray with sales and teams tactically react with short-term survival campaigns. Other organizations have no real plan at all, defaulting to cranking out email campaigns and landing pages, hoping for significant traction. The challenges extend to relationships with external creative agencies. The right firm might not be engaged in the first place. Many agencies themselves are locked in archaic, overhead-heavy business models. Others oversell trendy social media fads. Traditional advertising agencies are having a tough time adopting new media realities. PR firms are struggling to provide full service solutions that cross into the MarComm world. The result: agency and client relationships suffer. Programs cycle in and out. Brand development suffers. What magic bullets could bridge all these significant gaps? Agile Software Development has been used successfully for more than a decade. Marketers have looked at the process. It avoids the flaws of marketing’s default waterfall planning model: –  Lack of flexibility –  Hard to predict all needs in advance –  Intangible knowledge lost between hand-offs –  Lack of team cohesion –  Long feedback cycle to see if planning worked In 2001, a group of prominent software developers wrote...