7 Core Digital Marketing Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart? 3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? 4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times? 5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 6. Signature Services. What are your core competencies and...

STS is a our new alliance partner

  Smart Technology Solutions and What If What Next are collaborating on technology development and marketing projects in Australia and North America. STS – A Smarter Approach to Technology STS is a technology consultancy service provider, systems integrator and managed services provider, specialising in improving business process and operational effectiveness. At STS, we live and breathe innovation, digital disruption and emerging technology trends and utilise these technologies to collect, analyse and apply data from previously unconnected systems. We do this by leveraging smart/IoT based technologies to detect and measure metrics and leverage data analytics capabilities to determine trends, identify weaknesses and measure success. STS aren’t about reinventing the wheel, rather, we are helping customers to challenge their thinking and adopt a smarter approach to technology and in the process solve complex business problems. Our team of engineers, architects, consultants and support analysts love emerging technology and provide innovative ways to enhance operational effectiveness. We provide industry specific solutions and can provide industry specific, experienced resources from all sectors. Our value is our innovative approach, industry knowledge and partnerships with market leading vendors to provide the entire IoT ecosystem delivered and managed a single provider. As a full-service provider we handle your IoT solution end-to-end, bringing in specialist suppliers, vendors and capabilities whilst allowing you, our customer to deal with one central organisation to deliver upon your Digital Technology needs. Specialties IoT, Internet of Things, Industrial Computing, M2M, Operational Technology, Real Time Location Services, Smart Systems, Data Aggregation, Data Analytics, Machine learning, RFID Website: http://www.smartertechnologysolutions.com.auIndustry: Information Technology and Services Headquarters: Brisbane Technology Park (BTP)Level 1, 7 Clunies Ross Court Eight Mile...

Comfable – A hot new Canadian #IoT company start-up worth watching

Comfable is a scientific research and development company dedicated to creating a more comfortable, sustainable & healthy environment. Their first product is QTemp. QTemp is a wearable weather station that transmits real‐time data to the companion app. Based on UVI, user’s skin type, and environment, QTemp provides personalized sun protection tips to help users stay safe while enjoying time spent outdoors. Our simplicity, accessibility, and affordability are powerful advantages. After a successful Kickstarter campaign, QTemp is currently in the pre‐order stage. It is set to release in September 2016. QTemp apps are available now on Google Play and App Store. As part of his work as the PR advisor at the RIC Centre  in Mississauga, Howard Oliver will be visiting with the Comfable team at this hot new start-up to review their PR...

Content Marketing Advocacy

Content Marketing Advocacy and Change Management Consulting Content Marketing teams with in medium and large organizations are growing in influence. The field is fast moving and we follow on a daily basis. We can help facilitate your organization to realize this step change in marketing performance including: Implementation Road Maps Organizational design Job Descriptions Effectiveness Metrics Lean and Agile Planning Tools and much more….   See what we can do for you. Contact us at: 416-568-5254 or info@whatifwhatnext.com....