7 Core Digital Marketing Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart? 3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? 4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times? 5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 6. Signature Services. What are your core competencies and...

STS is a our new alliance partner

  Smart Technology Solutions and What If What Next are collaborating on technology development and marketing projects in Australia and North America. STS – A Smarter Approach to Technology STS is a technology consultancy service provider, systems integrator and managed services provider, specialising in improving business process and operational effectiveness. At STS, we live and breathe innovation, digital disruption and emerging technology trends and utilise these technologies to collect, analyse and apply data from previously unconnected systems. We do this by leveraging smart/IoT based technologies to detect and measure metrics and leverage data analytics capabilities to determine trends, identify weaknesses and measure success. STS aren’t about reinventing the wheel, rather, we are helping customers to challenge their thinking and adopt a smarter approach to technology and in the process solve complex business problems. Our team of engineers, architects, consultants and support analysts love emerging technology and provide innovative ways to enhance operational effectiveness. We provide industry specific solutions and can provide industry specific, experienced resources from all sectors. Our value is our innovative approach, industry knowledge and partnerships with market leading vendors to provide the entire IoT ecosystem delivered and managed a single provider. As a full-service provider we handle your IoT solution end-to-end, bringing in specialist suppliers, vendors and capabilities whilst allowing you, our customer to deal with one central organisation to deliver upon your Digital Technology needs. Specialties IoT, Internet of Things, Industrial Computing, M2M, Operational Technology, Real Time Location Services, Smart Systems, Data Aggregation, Data Analytics, Machine learning, RFID Website: http://www.smartertechnologysolutions.com.auIndustry: Information Technology and Services Headquarters: Brisbane Technology Park (BTP)Level 1, 7 Clunies Ross Court Eight Mile...

Comfable – A hot new Canadian #IoT company start-up worth watching

Comfable is a scientific research and development company dedicated to creating a more comfortable, sustainable & healthy environment. Their first product is QTemp. QTemp is a wearable weather station that transmits real‐time data to the companion app. Based on UVI, user’s skin type, and environment, QTemp provides personalized sun protection tips to help users stay safe while enjoying time spent outdoors. Our simplicity, accessibility, and affordability are powerful advantages. After a successful Kickstarter campaign, QTemp is currently in the pre‐order stage. It is set to release in September 2016. QTemp apps are available now on Google Play and App Store. As part of his work as the PR advisor at the RIC Centre  in Mississauga, Howard Oliver will be visiting with the Comfable team at this hot new start-up to review their PR...

Inspired Action and Follow Through

  We deliver formidable marketing strategies and resources that will definitely give you significant returns on your investments Our Social Media Marketing Campaigns are driven by online activities that are initiated on social media web sites (such as LinkedIn, Facebook, YouTube, Twitter, and others) to spread a message or content (video, text, images, audio, widgets) virally through the social web. Here is a group of “To Do’s” that we use to make social media campaigns particularly effective. Consider them for your work: 1. Plan: Your plan should contain a description of goals and objectives, strategies, tactics, the key target audience and an implementation plan detailing content development, execution timelines and milestones. 2. Goals: Set clear goals for your campaign. ROI can be difficult to calculate. Consider these activity and engagement metrics: conversations, links, web traffic, leads, members, posts/threads, favourable comments, tags, votes, profiles, referrals, posts, followers. 3. Target Market: The target market should identify the demographics, activities, behaviour and the social communities where the clients’ target audience(s) interact, share information and make recommendations. Note current social marketing activities. 4. Test: Test your social media campaign ideas for their ability to “GO VIRAL” with micro campaigns on Twitter, YouTube or LinkedIn. Take small steps: learn to swim before attempting to ride the big waves. 5. Critical Path: Have a defined critical path for your campaign, starting with focused goal and strategy statements and a detailed plan with built-in contingencies. 6. Project Management: Assign a project manager to deploy the campaign and take responsibility for all customer interactions. 7. Copy: Is your copy first rate? What is your copy’s tone –...

RIC Centre

    Our Howard Oliver has been selected as an Entreprenuer and Innovation Hub Advisor specializing in Internet of Things, Technology Marketing, Content Management and PR. Well done Howard!    ...