Social Media Trends to Watch

The field of Social Media changes rapidly. Here are some trends to consider and more importantly thoughtfully react to: Visual storytelling: In-the-moment and live content, live video-to-mobile. Twitter fatigue: Users are starting to crave something different—bigger, more detailed, more interesting pieces of content that roll out slowly, like once per day or week. Journalistic style writing is now the norm. Experience: A conduit for more vicarious experiences, video, feel like they’re a genuine part of the experience, as it’s unfolding. Areas of communications: Social media are now used for customer service, increasing the significance and interactivity of exchanges between brands and consumers. Paid is a reality: We are being herded into promoted ($) content. Millennials expect reciprocity: A two-way, mutual relationship with companies and their brands. Customers consider a brand’s social, environmental or philanthropic efforts when making purchase decisions. Customers expect: Brands should deliver a consistent, personalized experience across touch points. Avoid being “taken down” by social media: Marketers will need to find ways to reset and restore their Social Media platforms in order not to be overwhelmed by constant changes in the online ecosphere. Work with powerful middle- and micro-influencers: They often have more sway over a more intimate, targeted audience. Partner with influential users. It is important to put just as much time and energy cultivating influencers (movers and shakers) as with your customer base. Show your “why”: Make people fall in love with not only your product but with the brand and who is behind the brand itself. Humanize: Consumers may be more likely to pass over a bland brand. Humanize your brand! Use engaging social media: Wisely post timely content,...

7 Social Media Marketing Trends to Watch in 2015

http://www.whatifwhatnext.com/wp-content/uploads/2015/01/Howard.wma 2015 has officially arrived and it’s time to get our heads into “The What If and the What Next” of content marketing and social media. We’re eager to share, abbreviate and discuss some cutting edge ideas based on the latest Forbes Social Media Trends for 2015 predictions written by Jason DeMers.  The “Anti Facebook”   Image source: http://cdn0.dailydot.com/cache/23/d6/23d6f77bf2f54674ad07cfdc3399ddf8.jpg Ello , a new platform known as the “hipster, anti-Facebook” is creating a lot of buzz and promises to grow significantly in 2015. While still in a public bata setting, it creates  an ad free environment and promises never to exploit in terms of user information, data, content and connections.  We’re interested in exploring how marketers might engage customers through this platform which must be organic. We can’t wait to get invited!   Facebook Ads: Increased demand, Increased pricing. Image source: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/ Facebook, saturated with content, limits visible posts and calculates what subscribers see on their news feed through the above algorithm. This poses the emerging Filtered Feed Problem for businesses and marketers. The need for advertising and promotional posts will rise with costs in order to boost content reach.   Twitter Ads Will Reign Image Source: http://rack.1.mshcdn.com/media/ZgkyMDEzLzA0LzMwL2U5L3R3aXR0ZXJhZGFwLjZkNGE1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/9b061605/f9f/twitter-ad-api.jpg Expect an increase in the popularity of Twitter ads, due to a new business model involving objective-based campaigns that enhance performance, offering small business owners concrete results, beyond simple brand building, clicks and retweets. Instagram: The face of image based social media marketing  Image Source: http://217.199.187.63/brightyellowcreative.co.uk/wp-content/uploads/2014/11/Instagram-stats-graphic.jpg Instagram has become a must! This platform will continue to  dominate with it’s 200 million monthly users, micro-video production technology and in-feed video advertising which will...