Bill Gates said, ‘If I was down to my last dollar, I would spend it on PR.’

What If What Next introduces a new results driven PR and content marketing service   Our seasoned and hard working PR pros and exceptional writers can help your business grow in size and influence, and expand your client base with earned media coverage, social media engagement, inbound links, quality leads, and new revenue streams. How do we do it? Select a strategic focus (e.g. a new business, a new innovative product or service). Develop a media plan, allowing you to effectively promote your business and target prospective customers using our extensive media contacts, including social media: Facebook, LinkedIn, Twitter, Instagram. Each day scan the web for journalists and industry influencers covering the target industry. Reach out and start meaningful conversations with them. Write four 250-word blog pieces for your website and social media assets.  Click HERE and we will write the first blog post, as a trial assignment Enhance Search Engine Optimization (SEO) through placing inbound links on blogs and other relevant media. Write and publish a relevant press release. Write an exceptionally compelling pitch letter with core messages and selling points. Reach out vigorously to relevant media, journalists, bloggers and industry influencers. Secure coverage across targeted media platforms. Our fee structure: A monthly retainer for PR services provides less value than hourly fees for all but very large companies. PR delivered by senior PR professionals (with extensive experience and media contacts) on an as need be advisory-planning service @$150/hr, editing/writing, content marketing, SEO @ $75, using cloud-based PRTech (e.g. http://babbler.us) and leveraging a client’s internal content expertise and resources – will produce more media coverage, more leads, establish better footholds in new markets,...

#ChiefContentOfficer Muse: Is Your Intranet On Target?

  Leading up to tomorrow’s presentation Engaging Employees Through the Intranet that we are to deliver at Federated Press’ 25th Intranets for Corporate Communications Course, we thought we would share our actual presentation deck and the following post. ENGAGING EMPLOYEES THROUGH THE INTRANET Consider these questions, gleaned from the world of Content Marketing, to help guide your intranet development efforts: Planning: Do you have an overarching strategy and plan to develop your intranet? What are your goals? What resources do you have to execute over an extended period. What technology supports are in place? Content sources: Who is responsible for creating the content – HR, the communications department, an internal team or external consultants? Who curates the content? Is it done effectively, with the best, most recent and most prominently listed information with clear attribution to author, time of publishing and links to relevant resources. Organization: Is your content organization scheme intuitive and easy to use? Is it based on how users search for information (e.g. job function, location, etc.)? Will the content present be useful for all employees (e.g. HR forms, staff directories, manuals, templates, articles, white papers, company memos) and specialized content for senior management or technical groups? Is customer information available such as customer surveys, Facebook and Twitter feeds? Is there a news feed with information relevant to your company and industry? Is content highlighted with compelling images, charts and infographics? Are videos and podcasts incorporated into the mix? User experience: Does the intranet site have a search engine? Is navigation intuitive and consistent from page to page?  Is the site architecture consistent? Is the site well maintained –...