Recent Projects

  Recently received coverage http://www.itworldcanada.com/article/montreal-sits-at-the-centre-of-canadas-data-centre-golden-age/389283 http://www.theglobeandmail.com/report-on-business/industry-news/energy-and-resources/quebecs-hydro-surplus-to-draw-in-data-hubs/article33697929/ Opinion: Canada-France collaboration in tech sector could benefit Montrealers SNAPI Guard Launches MSSP Partner Program ICE Datacenters opens Markham Toronto facility ICE DATACENTERS  –  Opening of Flagship datacenter in Markham   Case Histories This case study was originally published in IT World Canada based on an interview with Chris Con, Technical Director B2B2C. B2B2C is a customer of SNAPI Guard. They are a provider of Internet, telephony and cloud services for both businesses and residences in the province of Quebec. B2B2C aims to differentiate itself from the network giants by offering SME-focused flexibility and cost-effective pricing. Click to download the case study: SNAPI Guard Case Study B2B2C   Media Room https://mitchellwhale.com/choose-us/media-room/   Events https://www.eventbrite.ca/e/metro-optic-ice-centre-de-donnees-ouverture-officielle-grand-opening-tickets-27309516499#   Media Releases SNAPI Guard has established Canada’s largest DDoS protection scrubbing center in Montreal at I.C.E Datacenters’ interconnection hub at 875 St. Antoine. How Can Companies and Organizations Fight a Growing Tide of Cyberattacks with Fewer Qualified People? ICE DATACENTERS  –  Opening of Flagship datacenter in Markham METRO OPTIC AND I.C.E DATACENTERS announce the services of ThinkTel, the business services division of Distributel, offering Microsoft ExpressRoute, Microsoft 365 and Skype for Business Mitchell & Whale Insurance Brokers Ltd. Deemed a 2016 Technology Leader Content Emerging FinTech Booming in Canada The Rollout of Automated Driver Assistance Systems and the Impact to Insurance Costs Broadband Connectivity & Your Community Canadian DDoS Attacks On The Rise...

Montreal: Now a world-class cloud computing hotspot

  What If What Next connects with business and tech journalists on a daily basis. This affords us the opportunity to track significant tech news and trends. Here is a brief summary of current stories that have caught our eye. If you are a US or European Cloud company looking at the Canadian market place consider Montreal. The City has become a world-class, cloud-computing destination. Why? Montreal has great universities, supportive governments, tech talent, a vibrant startup scene and great electricity rates supporting an ecosystem of data centers and associated service organizations. Canada Business recently published an important article on Google. Google has tapped the city for a new data center, the company’s first “Cloud Region” in Canada. The move follows Amazon, which recently opened a cluster of data centers around Montreal. IBM and French cloud computing company OVH have also set up centers in Quebec. Several Canadian companies have also jumped in including Bell and Cogeco. The CBC reported on the astonishing growth of AI in Montreal. The Canadian government announced $213 million in funding for a handful of Montreal universities, while both Google and Microsoft announced expansions of their Montreal AI research groups in recent months alongside investments in local initiatives. The province of Quebec has pledged $100 million for AI initiatives by 2022. Benefits Canada has reported that the influential Caisse de dépôt et placement du Québec is investing in the cloud-computing industry by helping Montreal-based eStruxture Data Centers Inc. create a Canada-wide platform. Earlier in June, The same publication also reported that the Caisse invested $135 million in a financial technology company based in Charlotte, NC. Visit the Quebec Technology Association’s website for...

Bill Gates said, ‘If I was down to my last dollar, I would spend it on PR.’

What If What Next introduces a new results driven PR and content marketing service   Our seasoned and hard working PR pros and exceptional writers can help your business grow in size and influence, and expand your client base with earned media coverage, social media engagement, inbound links, quality leads, and new revenue streams. How do we do it? Select a strategic focus (e.g. a new business, a new innovative product or service). Develop a media plan, allowing you to effectively promote your business and target prospective customers using our extensive media contacts, including social media: Facebook, LinkedIn, Twitter, Instagram. Each day scan the web for journalists and industry influencers covering the target industry. Reach out and start meaningful conversations with them. Write four 250-word blog pieces for your website and social media assets.  Click HERE and we will write the first blog post, as a trial assignment Enhance Search Engine Optimization (SEO) through placing inbound links on blogs and other relevant media. Write and publish a relevant press release. Write an exceptionally compelling pitch letter with core messages and selling points. Reach out vigorously to relevant media, journalists, bloggers and industry influencers. Secure coverage across targeted media platforms. Our fee structure: A monthly retainer for PR services provides less value than hourly fees for all but very large companies. PR delivered by senior PR professionals (with extensive experience and media contacts) on an as need be advisory-planning service @$150/hr, editing/writing, content marketing, SEO @ $75, using cloud-based PRTech (e.g. http://babbler.us) and leveraging a client’s internal content expertise and resources – will produce more media coverage, more leads, establish better footholds in new markets,...

7 Reasons Why the Summer is a Great Time to Reach Out to the Media

Here are some of our thoughts on why the summer months are a great time to keep your PR engines running: 1. The summer can be a slow news time with white space to be filled. 2. Journalists are looking for stories. 3. Competitors might have gone silent and you can get heard. 4. Salespeople will appreciate the leads and inquiries. 5. New communication strategies can be tested. 6. Media releases and pitch letters will more likely get read. 7. It will be easier to get contributed content published. It would be great to learn about other experiences (and results) running PR campaigns during the summer months. I know we are hard at work and have launched a new PR offering. See http://bit.ly/2sXAfa4....

Social Media Trends to Watch

The field of Social Media changes rapidly. Here are some trends to consider and more importantly thoughtfully react to: Visual storytelling: In-the-moment and live content, live video-to-mobile. Twitter fatigue: Users are starting to crave something different—bigger, more detailed, more interesting pieces of content that roll out slowly, like once per day or week. Journalistic style writing is now the norm. Experience: A conduit for more vicarious experiences, video, feel like they’re a genuine part of the experience, as it’s unfolding. Areas of communications: Social media are now used for customer service, increasing the significance and interactivity of exchanges between brands and consumers. Paid is a reality: We are being herded into promoted ($) content. Millennials expect reciprocity: A two-way, mutual relationship with companies and their brands. Customers consider a brand’s social, environmental or philanthropic efforts when making purchase decisions. Customers expect: Brands should deliver a consistent, personalized experience across touch points. Avoid being “taken down” by social media: Marketers will need to find ways to reset and restore their Social Media platforms in order not to be overwhelmed by constant changes in the online ecosphere. Work with powerful middle- and micro-influencers: They often have more sway over a more intimate, targeted audience. Partner with influential users. It is important to put just as much time and energy cultivating influencers (movers and shakers) as with your customer base. Show your “why”: Make people fall in love with not only your product but with the brand and who is behind the brand itself. Humanize: Consumers may be more likely to pass over a bland brand. Humanize your brand! Use engaging social media: Wisely post timely content,...

7 Core Digital Marketing Elements

Consider these 7 core communication elements that should be at the core of your Digital Marketing campaigns: 1. Anchor Statement. What is the go-to description of who you are and what you do, sometimes referred to as an elevator pitch? 2. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart? 3. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? 4. Brand Energy. What you can be counted on to contribute—in all circumstances and at all times? 5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 6. Signature Services. What are your core competencies and...

How to Use PR to Successfully Launch Your New Product or Service

By Howard Oliver, Founder and CEO, What If What Next – Tech PR   Microsoft co-founder Bill Gates said, “If I was down to my last dollar, I would spend it on PR.” Similarly, Richard Branson has noted: “A good PR story is infinitely more effective than a front page ad.” A recent Nielson study concluded PR is 90 percent more effective than advertising and some 80 percent of business decision-makers prefer learning about companies through articles instead of advertisements. As such, Learning is the New Marketing. PR works and its role – to establish and maintain relationships with your target audience via the media and other opinion leaders – is important. It’s especially important to the successful launch of a new product (or service), enabling you to build awareness in targeted markets, build your brand, generate quality leads and drive revenue. So where to begin on a PR campaign to successfully launch your new product (or service)? 1) Be ready: If your new product is not the best version of itself, no reporter will cover you, and you can experience backlash and negative press. Make sure you are completely ready before employing any PR strategies. 2) Create your story: Ask your team and trusted advisors: What is our identity, what are our values and company culture? What are the three things about our business that matter? What was our journey in establishing our company and this new product? How are we different from our competitors? What was the discovery process like to build this product? What are the three things that are different about our product and what are our proof points? What are...

Get more media coverage in 2017

Richard Branson wisely said: “A good PR story is infinitely more effective than a front page ad.” A 2014 Nielson study concluded that PR is 90% more effective than advertising. 80% of business decision-makers prefer learning about companies through articles instead of advertisements, and 48% of the millennial audience says word-of-mouth influences their buying decisions over other marketing forms. PR is also measurable. The metrics we use in our PR campaigns include: Press clippings, media impressions and social media mentions Press releases and related content generated Media relationships built (media lists) Tuning of messaging Influencers connected to and engaged in making positive comment (Influencer Marketing) Inbound links (SEO) Content analysis –  Did the reporter mention your brand’s key messages? Is your company being portrayed in a positive light? Website traffic, conversions and quality lead generation Get more media coverage in 2017. Ask us how at info@whatifwhatnext.com or call...